live broadcast & streaming
A broadcast production company for corporate events: multi-camera live streams, graphics, remote guests and platform delivery, from a team that started in live television.
broadcast-grade, explained
Redundancy: a second encoder, a second internet path and a plan for when one drops. Graphics: lower thirds, slides and branding built for the screen, not just the room.
Comms: one show caller on headset with camera ops, graphics and the platform team. Audio: a dedicated mix for the stream, because what sounds right in the room rarely sounds right online.
signal flow
The simple version of what happens between the stage and your viewer's screen.
Cameras, presenter laptops, playback and remote guests.
A live switcher cuts the show and adds graphics and lower thirds.
A separate broadcast mix, built for headphones and laptop speakers.
Primary and backup encoders on separate internet paths.
Delivered to your platform, or several at once.
on air
Red carpet at Alice Tully Hall · Two hosts · Live to the theatre and social
For a Dexter premiere at Alice Tully Hall, we produced the red carpet broadcast. It played inside the theatre and streamed out to social at the same time. Two hosts worked the carpet, and an opening segment we pre-produced on location rolled straight into the live show.
We set the look and feel of the broadcast and the camera plan, coordinated the hosts and the arriving talent with the premiere's producers, and directed the show with a crew of about 10.
the crew
Sized to the show: a town hall might need a small crew, an investor day with remote presenters more.
Calls cameras, graphics and playback, in step with the stage.
Two to many cameras, placed for the stream as well as the room.
Runs the switcher and the signal path.
Slides, lower thirds and video, timed to the run of show.
A dedicated mix for remote viewers.
Primary and backup streams, and the handoff to your platform.
Lit for the camera as well as the room, so faces read on every screen.
Speakers ready, cued and on their marks, in step with the show caller.
Extra hands for presenters, green room, runners and resets.
platforms
Platforms we've delivered to, among others. We work with the platform you already have.
managed studios
For leaders who present often, we set up and run a managed studio: camera, lighting, audio and a producer on call, ready for a town hall or an earnings webcast on short notice.
It is a managed service, not a build. You get a studio that works every time without owning the gear.
green light review · a free consultation with a producer
Streams fail in the details: one encoder, one internet line, nobody watching the platform. Send your plan or the quote for the broadcast. A producer checks the signal path, backups, crew and platform setup, and tells you honestly whether it's ready for an audience that matters. Venue and platform factor in, and if your plan is solid, we'll say so.
events we broadcast
Rehearsed presenters, a clean broadcast and Q&A that runs the way you planned.
More on investor days →Executive-grade production for the call and the webcast, on time, every quarter.
Keynotes, awards and breakouts carried to every remote team.
More on sales kickoffs →Multi-camera coverage and a feed media can take.
One message to every office and time zone.
More on town halls →The reveal, the stream and the replay.
Live production with a TV pace.
Galas and benefits streamed to supporters who can't be in the room.
More on nonprofit events →live tv roots
Our team came up in live TV, where nothing gets a second take. We spent years in broadcast publicity, then in 2006 started a company to help organizations publish on a brand-new medium. Our 2007 video podcast was featured on the iTunes homepage.
That discipline runs every stream we produce today. More on that story in podcast production and about us.
one team, start to finish
Live broadcast sits next to production management, so the producer who scoped your event is the one at the desk when you go live.
See the events we produce, or how we run the room and the stream together in hybrid event production.
what can we help you solve?
Tell us who's watching and where. A producer comes back with how we'd put it on air.
Every note goes to a producer, not a sales queue.
p.s. we started in live television, and your audience will feel it.
It depends on the number of cameras, the graphics, remote guests, the platform, the length of the show and how much redundancy it needs. A single-camera stream and a multi-camera broadcast with remote presenters are very different jobs. A producer can give you a real ballpark after a short call.
Usually both. The platform hosts your audience: registration, the player, chat and Q&A. The production crew makes the show worth watching: cameras, switching, graphics, audio and the signal to the platform. We work with the platform you already have, including Goldcast, Swapcard, Brandlive, Cvent, ON24 and Zoom, or help you choose one.
We build redundancy into every mission-critical stream: primary and backup encoders on two internet paths, usually wired fiber backed by bonded cellular, plus backup playback for graphics and video. If one path drops, the other carries the show. If everything fails, a holding slate tells viewers you'll be right back. Our crews rehearse those plans, not just the show.
Enough for your stream with plenty of headroom, on a dedicated wired connection rather than shared venue Wi-Fi. The exact number depends on the stream's quality and how many destinations you send it to. We survey the venue, test the line before the show, and bring bonded cellular or another backup path when the house internet isn't good enough.
Yes. For town halls, investor days and other sensitive meetings, we deliver the feed to a private platform with registration or single sign-on rather than a public player. Zendesk's investor day, for example, streamed to a global audience on a private platform with live Q&A. We work with your IT and security teams on the access rules.
Yes. We can deliver the same program to more than one destination at the same time, such as your event platform plus LinkedIn or YouTube, or an internal player plus a media feed. Each destination gets its own clean signal, and we monitor all of them throughout the show.
Yes. We survey the venue first for internet, power, signal paths, camera positions and layout. If the house internet isn't good enough, we bring bonded cellular or a satellite uplink. If the venue has in-house AV, we coordinate with them so the broadcast and the live audience share one plan.
An AV company supplies and runs equipment. We develop, rehearse and run the show: the flow, the remote audience's experience and the story, with the discipline of live television, where nothing gets a second take. Our team came up in live TV, and the producer who scopes your broadcast is the one at the desk when you go live.
Yes. We're based in New York and produce coast to coast and on four continents, with the same producer and the same desk wherever the project lands. See where we produce. Broadcasting from a different city at every stop? See live roadshow broadcasts.
free tool · event production rfp template
Our RFP template and bid-comparison sheet for your next broadcast: room-by-room AV specs, labor, power and rigging, so every vendor prices the same show.
the spectrum of production, one partner
Going live soon? Let's make sure it stays on air.
