Live stream production is one proven way to connect with your customers online. It is a great way to reach a wider audience and take your business to the next level. But with video production companies managing and producing live broadcasts, how can you make sure that you are choosing the right one for your business? Before selecting a live stream provider, think about the vision for your live stream – as being able to communicate this to the video producer will go a long way in helping to identify the cost, the amount of time required, and the technical solution needed. The reality is that you’re going to want a partner that can manage the entire process to ensure a quality live streaming experience.
Live Streaming allows you to broadcast both audio and video to your audience via the internet.
Going live allows you to connect with customers all over the world in real-time, so you can broadcast important company announcements, town halls, production launches, host a Q&A session, or provide live coverage of special events.
Live Streaming is not to be confused with broadcast television
Broadcast television allows you to “pre-schedule” your telecasts. Moreover, it’s not the same as on-demand video, which can be pre-recorded and played back at any convenient time. Live streams, on the other hand, are live. They happen in real-time. So, if you are looking for more of a “one-to-one” connection with your audience, and not pre-recorded videos, live streaming may be a great option for you.
Here are some things to consider when choosing a live stream provider:
Creativity: You want a producer that listens to what you want – or can understand the type of broadcast event you envision – and bring that vision to life. At the same time, you want a creative approach where the video production company suggests a structured broadcast that will focus on your key messaging and engage audiences during the broadcast.
Cost: There are a number of factors that will affect the price at which a live stream can be produced. A lot of factors play a role including the size of the production, the necessary labor, scenic, lighting, and technical infrastructure to successfully execute your broadcast initiative.
Experience: When you are producing a broadcast for your organization you need an experienced team that understands all of the aspects of your production. You need a video production company that can provide both the creative and technical solutions necessary to bring your live stream production to fruition. In addition to having the right experience, the ideal production partner will be able to advise on the best approach to allow you to avoid common pitfalls and missteps – these often unspoken lessons from the field go a long way in ensuring that your live broadcast is a successful production.