Many people are confused about choosing the right company to manage their events or looking for an event production company to produce their events. In this article, we’ll find out in detail the differences between Event Management and Event Production. Is there any difference at all and when should you need any of these services?
What is an event production company?
An event production company creates compelling events for a variety of industries and clients. They take a creative idea, combine it with practical considerations and produce an event based on the desired experience. A team of creative and technical personnel, who are specialists in their respective fields, manage all the technical and creative elements for the event. They design, organize and implement a wide variety of different events. Some example would be product launches, seminars, concerts, SKO (Sales kick off), trade shows, fundraisers, conferences, festivals, corporate events, non-profits, live broadcasts and much more. The goals of each event are different, but the objective is always the same, and that is to provide the attendees with a unique, enjoyable, memorable and beneficial experience.
The job of an event producer is to work with the client to understand their vision for an event and then organize it.
What is an event management company?
Usually, event management companies are often hired to run large, complex events. However, what these companies don’t do, is produce the events themselves. Event management companies work behind the scenes to make sure everything runs smoothly. Including hiring staff, overseeing logistics, troubleshooting problems, and making sure that the attendees have everything they need. An event management company essentially uses its expertise to make sure that all of the elements of the event are put together to create a successful experience.
An event production company and event management are two different things, right?
Event production companies do more than just produce events. They are also responsible for the creative side of the event. They employ a team of professionals that specialize in design, sound, lighting, stage, and all areas of event production. They handle all of the creative and technical aspects of the event. They work with the client to create a cohesive theme that reflects the client’s brand, and appeals to the audience.
An event management firm, on the other hand, is in charge of logistics and administration. They may handle marketing and promotion. They might hire and oversee staff, or they might design and manage a website for the event. However, they do not deal with the creative aspects of the event, and they are generally not responsible for staging or implementing the event design. All they do is make sure that the event runs smoothly.
What is the difference between an event production company and an event management company?
On the surface, the two may not seem that different, but they operate quite differently when they are actually put to use in the real world of event planning. One creates and organizes an event, while the other handles all the logistics. One focuses on the creative aspects, while the other is focused on the practical. Although both serve different functions, they are both equally important. Therefore, it is really a partnership, where both work together to create a successful event.
What services does an event production company offer?
The services that an event production company offers include:
- Developing, organizing and implementing events.
- Developing a concept and theme for the event.
- Designing the venue layout.
- Creating content for promotional materials.
- Designing the stage.
- Designing the lighting.
- Designing the sound system.
- Designing the event website.
- Liaising with the venue and other suppliers
- Booking and overseeing technical and professional staff.
What services does an event management company offer?
The services that an event management company offers include:
- Booking and managing the venue.
- Designing the event website
- Marketing and promoting the event.
- Hiring and managing staff
- Coordinating transportation and catering
- Controlling and managing the budget.
- Designing and printing promotional materials
Advantages of working with an event production company and an event management company?
An event production company and event management company can help to make your event a success. However, there are some obvious advantages. First of all, there are many different types of event companies, and not every event company offers the same services. Therefore, it is important to find a company that specializes in the services you need.
Outsourcing to inside experts is more cost-effective than hiring full-time employees, or outsourcing to outsiders, and freelancers. Event companies tend to be up to date with the latest industry developments and trends, and because they deal with events every day, they have the expertise necessary to make sure the event runs smoothly. Faster, Better and Cheaper.
The event industry is evolving
Technology is making it easier than ever to produce events, and events themselves are becoming increasingly complex. Consumers are demanding more, and more companies are getting into the event production business. So, what does this mean for the average event planner? Well, it means two things. One, it means that event producers are competing with each other for market share, and in order to attract new clients, they need to offer the best value. Two, time and money are at a premium, and event planners want to harness the latest technology as quickly as possible.
Event production companies can help event planners to achieve these goals. Having many ideas, and the resources to implement them. In addition, event production companies often have many industry connections, and because they have planned many different events, they know what works, and what doesn’t. When it comes to organizing events, sometimes it is best to leave the job to the professionals. With the events industry is evolving so quickly, it takes a professional to keep up with the latest trends and technologies. Although it is up to event planners to decide which type of company they want to hire, it is crucial that they make the right choice. The wrong type of event company can be disastrous, but the right one can help the event run smoothly, and successfully.
