podcast solutions
Planning, recording, video podcasts, editing and distribution. Here is how we have built podcast programs for schools, associations and financial firms, with episodes you can play.
how we work
We started in 2006 as CityCast Media, helping organizations find their voice on a brand-new medium. Twenty years later we still plan, rehearse and deliver every episode with the discipline of a live show.
Every episode is shaped to your brand's tone and values, so the show sounds like you and lands with the audience you are trying to reach.
Planning, recording, editing and distribution run through one producer at one desk, so nothing falls between vendors.
Steer the narrative yourself, or hand us the reins. Either way, you approve every episode before it goes out.
case studies
Every program starts with the audience and the goal, not the gear. Audience numbers depend on promotion and rollout, so we plan for those too.
Education · student recruitment
The goal. Show prospective students what life at the CIA is really like, through students and well-known alumni such as Duff Goldman, Sara Moulton and Cat Cora.
What we did. Collaborated on scripts and production, cut 30-minute conversations into lively 10 to 20 minute episodes, and integrated the podcast feed.
The result. More than 40,000 food lovers and aspiring chefs reached worldwide.
Listen to an episode
Financial services · thought leadership
The goal. Get more value from nine video vignettes already on IFA's website.
What we did. Turned them into a podcast feed with audio and video versions, distributed on the leading podcast platforms, then produced an original 12-part series with IFA president Mark Hebner, professionally recorded and edited with voice talent.
The result. About 7,000 downloads in the first six months from the original 18 files, and nearly 80,000 downloads for the original series.
Listen to an episode
Association · higher education
The goal. Help prospective MBA students and graduates navigate a fiercely competitive market.
What we did. Built an ongoing podcast strategy around president and CEO Dave Wilson's candid commentary and GMAC's experts, plus enhanced podcasts for MBA.com with chapter navigation, links to mentioned sites and a way to send in questions.
The result. Two distinct audiences on MBA.com and GMAC.com, together reaching more than 25,000 MBAs and prospective MBA candidates.
Listen to an episode
An anniversary series sharing insights from long-tenured employees across the company.
A two-track strategy: one series bringing new information to patients, one sharing medical updates with healthcare professionals.
A monthly awards series honoring members of the cystic fibrosis community around the country.
our process
We start by listening to your goals, then build the plan: format, staffing, scheduling, content and creative direction, through launch and the analytics after it.
The show blueprint: format, key messages for each episode, working titles, run of show, hosts, platforms, guide questions and episode artwork, all approved by you.
Virtual or in person, we make hosts and guests comfortable, keep the tone conversational and coach talent to stay on message.
We edit to the blueprint, add your branding and send it for review. Once approved, it goes live on schedule to your feed, your channels and your site.
got a show in mind?
A producer answers, not a sales queue.
Every note goes to a producer, not a sales queue.
p.s. we've been making shows since 2006, and we'd love for yours to be the next one people can't stop playing.
It depends on the format and how many episodes you want ready at launch. We map the timeline on the first planning call, and a producer replies to every inquiry within one business day, so you know quickly what is realistic for your date.
Yes. For Index Fund Advisors we turned nine video vignettes from their website into a podcast feed with audio and video versions, then built an original 12-part series on that foundation.
Both. Every program starts with your goals and audience: format, hosts, episode messages and an editorial calendar. Keep as much creative control as you like, or hand us the reins.
No. We coach hosts and guests before and during recording, keep the tone conversational, and help them stay on message without sounding scripted.
Yes. We have produced video podcasts since 2007, when our own video podcast was featured on the iTunes homepage. See our podcast production page for studio, remote guest and distribution details.
Yes. Our podcast work includes the Graduate Management Admission Council, the National Headache Foundation and a monthly awards series for the cystic fibrosis community, alongside schools and companies.
Yes. We're based in New York and produce coast to coast and on four continents, with the same producer and the same desk wherever the project lands. See where we produce.
still deciding?
Tell us the audience and the goal. A senior producer will tell you what kind of show fits, or text us and we will respond right away.
Related: podcast production · corporate video production · live broadcast and streaming
