free event production rfp template

The event production RFP template we wish every client sent us.

A free event production RFP template built by producers: room-by-room AV specs, labor, power and rigging, and a bid-comparison sheet so every quote lines up apples to apples.

Event Production & AV RFP
1Event overviewDates, venue, audience size, format
2Room by roomGeneral session · Breakouts · Expo
3Run of showWhen each room is live
4LaborLoad-in, show, load-out windows
5Power & riggingWho orders what
6Pricing formatOne pricing format for every bid
CATEGORYVENDOR AVENDOR BVENDOR C
Audio✓✓✓
LED & screens✓✓missing
Lighting✓missing✓
Labor✓ask✓
Power & riggingmissingask✓
BID-COMPARISON SHEET · SAMPLE ROWS

the problem

Why most AV RFPs get bids you can't compare.

Most AV RFPs describe the event, not the rooms. Each vendor fills the gaps with its own assumptions, so one bid includes rigging and another doesn't, one counts labor by the hour and another by the call. You end up comparing three different shows.

A good RFP specifies the show room by room, so every vendor prices the same thing.

Skip ahead: get the template.

Two files, yours right away: the RFP and the bid-comparison sheet.

Send me the template

what's in the kit

Two files that work together.

It is a working tool, not a white paper: the same structure our producers use when we scope a show.

The RFP document

A fill-in template that walks you through your event, room by room: purpose, seating, screens, audio, lighting, recording and streaming, plus labor windows, power, rigging and a draft run of show. Written in plain English, so you don't need to be an AV expert to complete it.

The bid-comparison sheet

A spreadsheet with the same categories as the RFP. Drop each vendor's numbers in and every quote lines up side by side, so missing items, padded labor and surprise fees jump out.

who it is for

Built for the person who owns the bid.

Event and meeting planners

Send vendors a complete picture of the show the first time.

Procurement and sourcing

Get bids in one format you can compare and defend.

Chiefs of staff and executive assistants

Run an AV bid without becoming an AV expert.

Associations and AMCs

Put more of every dollar toward the meeting, not the gaps between quotes. See how we work with associations →

Get bids you can compare.

Free. Room-by-room AV specs, labor, power, rigging and a comparison sheet.

Send me the template

how to use it

Four steps to bids you can compare.

  1. 01

    Download the kit

    Two files, yours right away: the RFP and the comparison sheet.

  2. 02

    Fill it in room by room

    Start with the rooms you know; leave blanks where you need a vendor's advice.

  3. 03

    Send it to three vendors

    Same document, same deadline, same pricing format.

  4. 04

    Compare side by side

    Drop the bids into the sheet and ask about every gap. Or send them to us for a free Green Light Review.

why we built it

A best-in-class AV RFP, because most are missing one.

We read RFPs from the vendor side every week, and most of them describe the event but not the production. No room-by-room specs, no run of show, nothing on labor, power or rigging. Every vendor fills the gaps with its own assumptions, and you end up comparing three different shows.

So we built the AV RFP we wish every client sent us: the same structure our producers use when we scope a show ourselves. We are giving it away because a clearer RFP makes for a better show, whoever ends up producing it.

how it helps you

A tool that puts you in control of the bid.

Bids line up

Every vendor prices the same rooms, the same hours and the same crew, so differences are real differences.

Fewer surprises

Labor, power, rigging and venue fees are on the table before the contract, not on the invoice after.

A stronger negotiating position

When you can see exactly where two quotes differ, you know what to push on.

Faster decisions

Fewer rounds of clarifying questions, and a sheet you can hand to finance as it is.

You set the terms

Vendors respond to your spec, not their standard package.

walk-through

What goes in each section.

Use the page as a checklist even if you never download the files.

  1. 01

    Event overview

    Dates, venue, audience size, format (in-person, hybrid or virtual) and the decision timeline.

  2. 02

    Room by room

    For each room: purpose, seating, screens, audio, lighting, recording and streaming needs.

  3. 03

    Run of show

    A draft agenda so vendors can see when each room is live and what changes between sessions.

  4. 04

    Labor

    Load-in, show and load-out windows, and the venue's labor rules if you know them.

  5. 05

    Power and rigging

    What the venue provides, what vendors must order, and who pays for it.

  6. 06

    Pricing format

    A required pricing format so every bid drops into the comparison sheet.

Avoid all five with one template.

The RFP structure our producers use, free.

Send me the template

watch out

Five RFP mistakes that inflate AV bids.

No room-by-room detail

Vendors pad for the unknown.

No run of show

Every room gets priced as if it is live all day.

Labor left open

Overtime and minimums show up after the contract.

Power and rigging ignored

The venue bills them later, separately.

No required pricing format

Bids you can't line up side by side.

planning a tour?

Sending one RFP for several cities?

A roadshow RFP needs a few things a single-event RFP doesn't. Add these to the template so every vendor prices the whole tour, not just the first stop.

  • The full route. Every city, venue and date, plus the travel days between stops.
  • Room specs for each stop. Audience size and room type can change from city to city.
  • What travels and what is local. Ask each vendor which items move in road cases and which they source in each market.
  • Venue rules for each stop. In-house AV requirements, union labor and load-in windows, venue by venue.
  • Freight and travel as their own lines. Crew travel, freight between cities and per diems, priced separately so you can compare them.
  • Per-stop pricing and a tour total. So you can see the one-time design cost and what each city adds.
  • Who travels. Which producers and crew go to every stop, and who is hired locally.

Both files in the kit cover tours: the RFP has a route table and roadshow questions, and the bid sheet has a Roadshow by Stop tab that separates one-time costs from what each city adds.

See how we plan multi-city roadshows, or talk your tour RFP through with a producer, free.

free download

Get the template.

The RFP document plus the bid-comparison sheet, ready to download.

Send me the template

We'll email the files and an occasional note from a producer. Unsubscribe any time.

RFP questions.

What goes in an AV RFP?

An event overview with dates, venue, audience size and format; room-by-room specs; a draft run of show; labor windows for load-in, show and load-out; power and rigging; and a required pricing format. That last one matters most: it makes every bid line up, so you compare the same show from every vendor.

Should I list specific equipment in my AV RFP?

Usually not. Describe what each space needs to do: audience size, what's on screen, who's speaking, and what's recorded or streamed. Then let vendors propose the gear. Pasting last year's equipment list locks in last year's mistakes and invites padding. If you have must-haves, like a specific LED wall size, list those and leave the rest open.

Should I include a budget in an AV RFP?

A range helps more than it hurts. Without one, vendors guess, and you get three bids for three different shows. A range lets them propose what's realistic for your number and tell you where it's tight. If you'd rather not share it, ask for a base proposal plus clearly priced options.

Should the RFP go out before or after the venue contract?

Review the venue's AV terms before you sign, then issue the RFP once the venue is confirmed. The contract decides whether outside vendors are allowed and what fees they'll face, so vendors need those terms to price accurately. Include the venue's AV and outside-vendor rules with the RFP.

Should the hotel's in-house AV bid too?

Yes, if the contract allows outside vendors. Send the in-house team the same RFP and pricing format as everyone else, so you can see the real difference once patch, power and liaison fees are added to outside bids. Sometimes in-house wins on total cost; you only know when the bids line up.

How many vendors should we send it to?

Enough to compare, few enough to manage. Three serious bids usually tell you more than eight rushed ones, and vendors put more care into a response when they know the field is small.

How far ahead should we issue it?

As soon as the venue and dates are set, so vendors can walk the space, ask questions and price accurately. Give them a reasonable response window and a set date for questions, and share every answer with all bidders.

How do we compare bids side by side?

Ask every vendor to price in the same format, then drop each bid into the comparison sheet. Missing items, padded labor and surprise fees stand out once the categories line up. Ask about every gap before you decide, or send the bids to us for a free Green Light Review.

How do we evaluate bids beyond price?

Look at who will run the show and whether they've done events like yours, how clearly they explained their choices, what redundancy they've built in, and how they handled questions during the RFP. The cheapest bid often leaves out labor or backups. When you check references, ask whether the show ran on time and how problems were handled.

Do you produce events outside New York?

Yes. We're based in New York and produce coast to coast and on four continents, with the same producer and the same desk wherever the project lands. See where we produce. Scoping one show for several cities? See how we plan multi-city roadshows.

already have the bids?

Want us to read the bids for you?.

A producer answers, not a sales queue.

Every note goes to a producer, not a sales queue.

  1. 01Tell us what you're planning, big or small.
  2. 02A producer replies within one business day.
  3. 03You get a straight answer, even if it's "you don't need us for this."

Rather talk now?

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p.s. whatever you're planning next, let's make it your best one yet.

Want someone to run the whole process? See production management, or browse more resources.